Let’s imagine that you have built up your own travel online platform, and gain more notice from people around the world. You are quite pleased to see more traffic coming in. However, your conversion is an opposite from the traffic, there are less sales generated from your website. To stand out among all the general travel agencies, data analytics can make a huge difference.

You might be confused about how thousands of traffic can only lead to 10 or 20 sales. The reason is that your website might have an attractive homepage or a fancy name that everybody wants to check out, however, you might found that every customer has their unique sense of purchase, means that they did not find the most interesting thing on your website, or they were unsatisfied with the product you carry.

The data analytics is important because it helps you to learn about your customers, their demographics, interests, hobbies, gender and more. Don’t guess what your customers like, but know their incentives. Check some of the advantages and real practices of digital marketing below and see how you can make change to your website.

“The companies that are going to win are the ones who are using data, not guessing.”

–Neil Hoyne

1. Discover the product insights

Don’t just randomly post product to your website, you need to know what to market, to who, and when to do it. To have a comprehensive insight about that, get to know your customers better by observing their purchase path (which several pages did he/she visit, how long did he/she stay on that particular page, etc.), and understand their preferences of products.

2. Identify top customer segments

Being familiar with your customer base allows you to target customer segments effectively and market precisely. Sometimes, you might miss an important data to predict customers. The ATA Cloud has a designated professional team for data analytics and provides you with the visualized report. You will be able to get all the necessary data and insights, and constantly improve your website.

3. Launch social media campaigns

To launch a social media platform campaign, you should firstly identify the most suitable platform that is correlated with your brand experience. In most cases, the mainstream platforms such as Facebook and Instagram are generally utilized. Then, launching the campaign with our ATA Cloud professional marketing team assistance.

After that, you will be able to track all the data and campaign performance, to further optimize your ads.

4. Conduct digital marketing efficiently

Now you already have a sense of diving into the depth of marketing, you might still struggle with how to measure the impact of data analytics. Confusion often arises for you might not have a clear goal for your campaign, or you don’t have the means to measure the campaign

ATA Cloud marketing team will firstly assist you to plan an actionable goal and strategy. A clear business goal and strategy will help you organize your upcoming tasks. Then, to gain a campaign report, we will customize your periodical report so that you can have a more straightforward understanding about the improvements and optimization.