Having a strong online presence and website design are essential for travel agencies. We all know that there are tons of visual elements out there we can use as a portrait of the brand image. Customers are more attracted to the images rather than bunch of words shown on your homepage. It is necessary to have all key information displayed on your homepage, with an attractive image as a background. Afterward in this online world today, people are more obsessed with eye-catching information with less time-consuming thinking process.

A successful website design should not only look good and feel on-brand, but need to drive your website visitors to really take actions at the end. But how? Here are 11 top tips to really decorate your website and attract more customers.

1. Keep it simpler when designing your website

Sometimes the simpler your visuals are, the more powerful feedback you will get. It is always necessary to have an emphasis on your website, to distract less means that customers will focus more on what you intend to show them. Keep your design clear and simple as ATA Cloud design team does.

2. Make branding a priority

Your brand is a DNA of your online business. Show people who you are, what you do and how you are differentiated by displaying strong visual presence to your customers. If you want to utilize visual design to determine you brand, take time to understand what your brand would be like and what brand image you would like to use to show to audiences. This will help you build your brand trustworthiness.

3. Think like a website visitor and design for them

To connect with your customers, you have to firstly think like your audience, figuring out visitors’ activities on a travel website. We all know that human beings are all complicated individuals. However, there are still things in common that most people would prefer to browse the online world. A website that is easy to navigate, well-designed, mobile-friendly and straightforward can be the most pleasant place to visit.

Especially for a travel agency, visitors are eager to search for ticketing, hotels and other real-time information instantly and make a decision as soon as possible. That is why you need to put yourself in the visitors’ shoes and think like them at the first place. ATA Cloud team, with more than 20 years of expertise experience in tourism industry, will help you build a website like this, instant, accurate and easy-to-navigate.

4. Colour is more powerful than you think

Colour is a strong marketing tool that has some psychology logic behind it. For example, red colour can make people more excited and feel intense. Blue is more of a calm and cool colour that can be used under professional or academic circumstances. That is to say, different colours can trigger different customer behaviour and inspire different feelings.

However, don’t just use one colour because you THINK it is good for your conversion, use data to tell the truth instead. For example, you cannot decide whether the CTA button should be highlighted in red or yellow. At this moment, ATA Cloud Team will help you determine the final decision by conducting a series of A/B Testing. We use scientific method to help you make the most effective decision.

5. High-quality images make the difference

It is a common sense that people will always pay more attention to visuals than texts. It is necessary to show them what can be expected after purchasing your products. For a travel agency, photos become even more important. And not only just the homepage visuals are important, the travel product detailed image is equally important.

A professional travel product detailed information should include the basic itinerary, iconic features and highlighted travel information. To address that, you will probably need a professional design team who can instantly provide you with the latest detailed page design and make the whole site looks coherent.

6. Make the whole page easier to read

Research shows that website visitors commonly read only 20% of the text on any given web page. Given the fact that visitors will only quickly scan the page, you will want to break up the content into smaller pieces, state only the key information.

Among all the information you put on the website, make sure to bold or highlight (using italic or enlarge) the key terms so that visitors can instantly seize the information.

7. Make your website an expertise leading one

A conversion is made when the visitors are intended to get something from your website. Not only should the digital marketing perform well, but also the website itself needs to be professional.

To present a professional website, you should check any possible misspellings, fonts, colour palette and footer design should be consistent across the whole site. Take your website seriously so that your customers will be more willing to make transactions.

8. Prove that your website is trustworthy

There are so many ways to prove your brand’s trustworthiness, the SSL certificate and a strong website presence can definitely help. Besides, a good-looking testimonial on your homepage can directly imply your customers that the website is trustworthy. Showing the positive feedbacks will help customers to build more confidence toward your brand.

Moreover, adding a rating section as an interaction section can be helpful as this will show that the product is quite popular and the real good purchase experience can definitely help you build good reputation.

9. Make easier navigation

Easier navigation is necessary for a travel agency website since we all know that there are bunch of travel inventories that you have to organize on your website. Make it easier for your customers to search for products and filter products by things like destinations, features, themes and popularity.

The easier you make the navigation, the more conversion you will have. To achieve this, ATA Cloud Team with the smart booking engine will set your website up as you wish.

10. Make checkout in a blink

A frustrating checkout system can literally drive people crazy and will force people to quit immediately. It is necessary to have a simple and straightforward payment getaways and an interactive design template to help you easily manage the payment section.

11. Make your website a responsive one

You might have noticed that more people are mobile-users. People are used to having phone by their sides and browse stuff on that little digital box. Make sure your website is fully responsive on both web and mobile sides. Meanwhile, keep the mobile version of your website simpler, more straightforward and less text-involved. More CTA button and obvious shopping section can help you convert smartly.